1. What is your favourite advertising idea?

This British Airways Club World TVC has always stayed with me. Great story-telling with the product benefit seamlessly woven in.

 

Back in the day The West Wing was a cracker of a TV drama. Set in the White House, the show pioneered the famous West Wing ‘walk and talk’. Important matters of state were discussed and analysed as Josh, C.J., Toby and Sam Seaborn held impromptu high level meetings while walking through the never-ending hallways of The West Wing. The choreography and camera work were as mesmerising as the dialogue. And the cast must have ‘walked and talked’ for hundreds of kilometres during the show’s 13 episodes.  

We've previously blogged about public servants with a sense of humour when the 2010 census Twitter account was tweeting out pearls of light-hearted humour to the Australian public.

Being a correspondence this story is a little less social, but considering the writer had already blogged his letter, it's unlikely the responder didn't think this would go public.  

1. What do you love about Melbourne?

If I had to sum it up I would say there’s something for every person, every mood, and every season almost every day.
I was fortunate enough to live in London for four and a half years. It’s an awesome city, but Melbourne is still my favourite. I’m not surprised Melbourne is consistently ranked in the top ten most liveable cities in the world. (Can someone please remind me of this next time I am driving down Punt Road at peak hour?)