HTML5 Semantic web tech mashup.
Spinach Advertising - Thursday, September 16, 2010
Take a look at this excellent HTML5 Semantic web tech mashup to showcase the potential of new Google Chrome using video & Google Street view.
Naturally it’s best viewed via Chrome, but other systems cope with it (Forget Internet Explorer until 9.0 comes out, it’s miles behind the other browsers).
The piece is also being leveraged through Social Media and is central to a tour promotion for the band Arcade Fire’s latest album.
In short it’s personalised interactive online video content:
“In this video, The Arcade Fire and Director Chris Milk create a holistically personalized music video experience and they utilized HTML 5 technology to deliver it. The video starts by asking you to input your childhood home address after which it will pull images from Google Earth, and Google Street view and age them in order to incorporate them into their video giving the entire soundtrack a nostalgic feel. Midway through the video, the user is provided with the opportunity to write a postcard to the current resident of their childhood home bringing us full circle in our thoughts of how it felt to grow-up in our childhood home. There are also a few Easter eggs around the website as well. It is certainly interesting the sensation you get when seeing your familiar settings and home in a produced music video, it certainly makes it personal.” THOUGHTPICK
“Get onto it over here. You’d be silly not to.” FRANKIE
The tech behind it : Chrome Experiments - Arcade Fire