With over half a million Australian users and growing, Pinterest is not a social network to be ignored.
Pinterest is a visual discovery network or a pin-board on steroids. Users scan images and can like, comment on or re-pin images and video. It's well integrated with other networks like Facebook and Twitter and fans report it being highly addictive.
At first Pinterest was popular with arts and craft, fashion, design and food related imagery, but that has changed almost overnight and you can find visual inspiration on anything from cars to unicorns.
Not surprisingly, brands are jumping on the bandwagon. Pinterest is a great website traffic driver and an ideal way of putting product photography where people are hanging out.
The username land-grab is happening now so we recommend that your brand secures your username as soon as possible to avoid fans, detractors or even competitors taking it before you do.
For brands with websites that include social media integration and sharing, now might be the time to consider including Pinterest along with Twitter, Facebook etc.
So, if you want help securing your username, ideas to help your brand get noticed, or just to talk more about why there's so much interest in Pinterest, then contact me at spinach.