posted by Spinach Advertising - Friday, November 15, 2013
posted by Spinach Advertising - Monday, October 14, 2013
A friend of mine has an old family friend who is in his 80’s and is still going strong. Too strong perhaps:
as he keeps sending out ‘funny’ emails. He does it at least a couple of times of week which means that he
is actually on his computer, and the internet, quite frequently. Every time one of these emails turns up,
I reflect on some common urban myths.
posted by Spinach Advertising - Wednesday, September 11, 2013
posted by Spinach Advertising - Thursday, August 15, 2013
Spinach is pleased to announce the appointment of Jacqui Paterson as Senior Creative.
Jacqui has worked at some of Melbourne’s leading agencies and was most recently Joint Creative Director of the Campaign Palace Melbourne responsible for Target, IOOF and the re-launch of Berlei for Pacific Brands.
posted by Spinach Advertising - Tuesday, August 06, 2013
I’m one of the three in four Aussies who now watch TV sport with a smartphone or tablet in their hands¹. It’s even more common in France where their national football league app is the No.1 iPad app across all genres and fans spend an average of 50 minutes on the app on each session². Thinking about this new trend led me to think: since consumers obviously love dual screening when watching sports and other genres of TV, why don't brand marketers take more advantage of it in their ads?
posted by Spinach Advertising - Tuesday, July 23, 2013
Anyone running a business makes dozens of decisions a day, many of which could impact the short and long term profitability of the business. Faced with this relentless onslaught, it is easy for business owners and managers to make decisions based on the information they have at hand. Sometimes that information is research based, accurate and detailed; sometimes it is inaccurate and/or vague and the manager is forced to rely on their intuition, their experience and their judgment.
posted by Spinach Advertising - Friday, June 21, 2013
One of my greatest beefs about our business is the propensity for some to use so much jargon – ‘bs’ terms and phrases are used in ignorance way too often in an attempt to give the illusion that perpetrators know what they are talking about. In a conversation with a so called expert the other day, the phrases ‘multi-channel’ and ‘omni-channel’ got bandied around interchangeably and it prompted me to do some homework - do they both mean the same thing? The simple answer is that they don't.
posted by Spinach Advertising - Monday, May 27, 2013
Sometimes when you catch up with friends you haven't seen in a while, you find out that they have gone and bought something big. It might be a new car, or a holiday or a house, or whatever. And when you ask them why they chose that particular thing, they can always give you one main reason. It might be that they love the way it drives, or that it has heaps of room, or that it looks fantastic. Often, they will go on to also give you a couple more supporting reasons for their choice, but that first big reason is actually the most important one.
posted by Spinach Advertising - Monday, May 13, 2013
I recently read an article in Fast Company entitled ‘Customers don't want ads, they want a conversation’ (http://www.fastcompany.com/3007362/customers-dont-want-ads-they-want-conversation). One of the key points of the article was that "Customers are simply too fragmented, too overstimulated and have too many distractions for conventional marketing strategies to maintain their effectiveness."
posted by Spinach Advertising - Tuesday, April 30, 2013