We monitored the social media response and found it gained traction in forums here and overseas on Twitter and Facebook, and across online food and sporting communities. Interaction with fans via SpinachTweet helped to accelerate interest and flag supporter comments.
Not only did the campaign launch generate a great deal of free publicity, but we gained a huge surge in positive online sentiment for CSR Sugar.
Here’s a quick case study of what happened.
- Swimmer Eamonn Sullivan to front CSR sugar advertising (mumbrella.com.au)
- The Scoop on Sugar (lifescript.com)