At Spinach Melbourne we’ve always said that a great idea can come from anywhere and this cheeky new campaign is a great example of that belief at work.
We were asked to develop a campaign to appeal to CEO’s, MD’s and office managers to highlight the productivity benefits of ergonomic office chairs and professionally designed office layouts.
The ads feature the headline “The mind cannot absorb what the backside cannot endure.” The headline is in fact a quote attributed to Prince Philip, The Duke of Edinburgh by British Prime Minister, David Cameron in Parliament.
Paying tribute to the wit and wisdom of Prince Philip ahead of his 90th birthday, David Cameron quoted ‘repeatable examples’ of his remarks.
It was one of those incredibly serendipitous moments. We were working on the brief when the Prince Philip quote made the news broadcasts. It’s a brilliant line that was just right for this campaign.