Spinach Blog

Case Study: CSR Raw Caster Sugar campaign launch.

Friday, October 08, 2010 

Recently Spinach created a whole lot of noise for CSR Sugar with the launch of an innovative new FMCG product. In a category with little brand loyalty, our Eamon Sullivan print ad for CSR Raw Caster Sugar caused a stir in the media, leaving the sweet taste of CSR sugar on everyone’s lips.

We monitored the social media response and found it gained traction in forums here and overseas on Twitter and Facebook, and across online food and sporting communities. Interaction with fans via SpinachTweet helped to accelerate interest and flag supporter comments.

Not only did the campaign launch generate a great deal of free publicity, but we gained a huge surge in positive online sentiment for CSR Sugar.

Here’s a quick case study of what happened.

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New Campaign - CSR Raw Caster Sugar.

Wednesday, September 01, 2010 

Our new campaign for CSR Raw Caster Sugar has certainly caused a stir in the media with a very positive uplift in Social Media Mentions. This week we’ve enjoyed coverage on both Channels 7 & 9 along with press stories. And the public has responded by giving the campaign a big thumbs up online. Our campaign spokesman - elite Swimmer and Celebrity Australian Masterchef - Eamon Sullivan, has been a consummate gentleman, reminding us all that combining a healthy diet and regular exercise doesn’t mean missing a few treats. Look out for the campaign. Soon we’ll be producing some great online cooking demonstrations featuring Eamon, that will feature on the CSR Sugar website. The recipes have been chosen from some of Eamon’s all time favourites - and we’re sure you’ll like them. Related articles by Zemanta Swimmer Eamonn Sullivan to front CSR sugar advertising (mumbrella.com.au)

Our new campaign for CSR Raw Caster Sugar has certainly caused a stir in the media with a very positive uplift in Social Media Mentions. This week we’ve enjoyed coverage on both Channels 7 & 9 along with press stories. And the public has responded by giving the campaign a big thumbs up online.

Our campaign spokesman - elite Swimmer and Celebrity Australian Masterchef - Eamon Sullivan, has been a consummate gentleman, reminding us all that combining a healthy diet and regular exercise doesn’t mean missing a few treats.

Look out for the campaign. Soon we’ll be producing some great online cooking demonstrations featuring Eamon, that will feature on the CSR Sugar website. The recipes have been chosen from some of Eamon’s all time favourites - and we’re sure you’ll like them.

Related articles by Zemanta
Swimmer Eamonn Sullivan to front CSR sugar advertising (mumbrella.com.au

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