Spinach Blog

Showing that an advertiser should never be afraid to repeat its winners, Sony UK has reprised the famous ‘Balls’ idea used to launch its Bravia television in 2006.  To promote the fact that Wimbledon 2011 will be filmed in 3D by Sony, the brand has shot a TVC with thousands of tennis balls bouncing down the leafy streets of Wimbledon.  Maybe not as powerful as the original spot shot in San Francisco, but visually engaging nonetheless.

This week sees the launch of the next instalment in the incredibly successful “Zoe the blogger” campaign. In the latest 30 sec TVC, just launched in Victoria, New South Wales and Queensland, Zoe shows her sister just how easy it is to sign up for Australian Unity Health Insurance on line – in fact, the whole issue is dealt with at a casual sisterly catch up over lunch.

This spot is the fifth spot in the series and is designed to capitalise on the increase in market activity as the end of the financial year approaches.

Natalie Sneddon, at Australian Unity Health Marketing said"

“We are very happy so far with the results of this new campaign. Since launching in February this year, we have experienced significant growth in member numbers; much better than the category average.”

Executive Creative Director of Spinach Frank Morabito said:

“Private Health Insurance is a tough category so it’s incredibly exciting and rewarding to create a campaign that resonates so well with the target audience, communicates a complex message in a simple way and achieves outstanding results.”