Spinach Blog

Spinach helps Father Bob feed St Kilda’s homeless.

Tuesday, February 07, 2012 

The Father Bob Maguire Foundation needs help to feed St Kilda’s homeless, so we thought we’d do our bit by creating this eye–catching poster.  If you’d like to make a donation please visit fatherbob.org.au.

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Recyclart desk.

Thursday, September 16, 2010 

This desk is made of recycled books. Though the pictures don’t do justice to how lovely it looks, it’s very tactile and appealing.

A great piece of lateral thinking applied to design and practicality, the books were salvaged from the library after a fire started in a coffee machine on the sixth floor of the school of architecture at the Delft University of Technology. Now the school has risen from the ashes, and built its front desk out of books.

Library information desk | Recyclart

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Beautiful giant bubbles.

Sunday, August 22, 2010 

Beautiful giant bubbles, an inspiration that would make a good campaign device

Giant Stinson Beach Bubbles 

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Paul Bennett - Design Solutions.

Tuesday, July 27, 2010 

Paul Bennett explains considering small, universal & overlooked problems in approaching design solutions

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What is the Difference Between Innovation and Creativity?

Saturday, June 12, 2010 

“Creativity is the capability or act  of conceiving something original  or unusual. Innovation is the implementation of something new. Invention is the creation of something that has never been made before and is recognized as the product of some unique insight.”

Read more at ‘What is the Difference Between Innovation and Creativity?

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The Eureka moment for Foursquare.

Monday, June 07, 2010 

Social Media platform Foursquare, turns life into a virtual game that encourages you to explore what’s in your vicinty and hook up with friends.

Dennis Crowley was jogging across a New York bridge when he spotted something exciting: a cartoon mushroom, spray-painted on the sidewalk.

It looked like something out of Nintendo’s “Super Mario Bros.,” which Crowley grew up playing. He stomped on the mushroom as he ran by and had a sort of nerdy realization.

“I was like, s—-!” he recalled. ” ‘I should get a power-up for that!’ “

Since that moment several years ago, Crowley — a 33-year-old who’s always in a sweatshirt and wears an eyebrow-length mop of Justin Bieber-like hair — has sought to turn adult life into a whimsical game. In his world, people should earn points and prizes for making random discoveries like that one. MORE…

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Smelivision

Sunday, June 06, 2010 

An online campaign built to target young Brazilian working men via 15 internet cafés.

With a piece of custom hardware, viewers were able to opt in to smell ‘Kaiak’ - Brazil’s most popular fragrance for men. It had a click through 43 times higher than the global average and 10,000 scented banners were distributed in just one weekend. (via Black Mamba)

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