Key People

Craig has over 25 years of experience across brand marketing, strategic and retail businesses. He started his career as Licensing and Sponsorship Manager of VFL Marketing but was eventually lured into advertising where he has worked on some of Australia's biggest brands. After several years as Managing Director of FCB Melbourne, Craig became co-founder of Spinach in 1999

Frank began his advertising career as a copywriter at MDA Mattingly in the 80's. He was Creative Director of FCB Melbourne in the 90's before starting Spinach in 1999.

Along the way he has created breakthrough campaigns for some of Australia's biggest brands and his work has been awarded at numerous national and international award shows.

Ben is a media professional with a passion for great creative. He started his career at Starcom Melbourne before moving to Initiative London. He's held several management roles and in 2003 returned to revitalise Initiative Melbourne (they became Adnews Media Agency of the Year in 2004 and 2005). Prior to Joining Spinach Ben was co-founder and Managing Partner of Ikon Melbourne.

Glenn’s industry experience spans FMCG, fashion, transport, travel, destination and place branding.

He has held senior roles with Pacific Brands, Simplot Australia and Tourism Australia (regional marketing responsibilities for Asia and Europe and global consumer insights) Glenn holds an MA in Communication and an MBA from the Melbourne Business School.

Zoe has a BA in Media and Communications at UNSW, the first degree offered in Australia in New Media and the Internet. She has been a HTML developer, producer, project manager and in 2004 became a web agency principal.

After selling the business in 2010, she and her husband moved to Melbourne and is now the Spinach web-geek-in-residence.

James began his career in the design/photographic studios of Hansa toys. He then moved to All Graphics taking responsibility for the production of Brashs, Red Earth and Melbourne City Council.

Next he helped establish the Show-Ads Digital Centre before eventually becoming General Manager short time later. A long term Spinachista James is the Spinach Production Director.