Craig Flanders 

Spinach Co-Founder

Craig has over 25 years of experience across brand marketing, strategic and retail businesses. He started his career as Licensing and Sponsorship Manager of VFL Marketing but was eventually lured into advertising where he has worked on some of Australia's biggest brands. After several years as Managing Director of FCB Melbourne, Craig became co-founder of Spinach in 1999

Frank Morabito 

Spinach Co-Founder

Frank began his advertising career as a copywriter at MDA Mattingly in the 80's. He was Creative Director of FCB Melbourne in the 90's before starting Spinach in 1999.
Along the way he has created breakthrough campaigns for some of Australia's biggest brands and his work has been awarded at numerous national and international award shows.

Ben Willee 

Spinach GM/Media Director

Ben is a media professional with a passion for great creative. He started his career
at Starcom Melbourne before moving to Initiative London. He's held several management roles and in 2003 returned to revitalise Initiative Melbourne (they became Adnews Media Agency of the Year in 2004 and 2005). Prior to joining Spinach Ben was co-founder and Managing Partner of Ikon Melbourne.

Kate Storey 

Digital Director

Kate has over 14 years digital experience in a variety of roles in both the UK and Australia. She began her career in Melbourne as a HTML developer/project manager before moving to London where she became an Executive Producer on a range of international brands. Kate is a senior digital human with vast Web, eCommerce and Social Media expertise who provides a broad menu of digital capabilities to clients. 

Glenn Myatt 

Spinach Strategy Director

Glenn’s industry experience spans FMCG, fashion, transport, travel, destination and place branding. He has held senior roles with Pacific Brands, Simplot Australia and Tourism Australia (regional marketing responsibilities for Asia and Europe and global consumer insights) Glenn holds an MA in Communication and an MBA from the Melbourne Business School.

James Williams 

Spinach Production Director

James began his career in the design/photographic studios of Hansa Toys. He then moved to All Graphics taking responsibility for the production of Brashs, Red Earth and Melbourne City Council. Next he helped establish the Show-Ads Digital Centre before eventually becoming General Manager short time later. A long term Spinachista, James is the Spinach Production Director.