Spinach is an award winning creative advertising agency, communications agency, marketing agency, digital web interactive agency, strategic planning, direct marketing and graphic design agency based in Melbourne Australia.
Launched in 1999 as a new type of advertising agency designed from the ground up for a new era in advertising and communications. Spinach is an independent agency locally owned by two senior marketing professionals. In 2008 Spinach joined Australia’s largest communications service group STW. The STW Group or STW Communications has over 72 different businesses in every capital city throughout Australia including, Melbourne, Sydney, Brisbane, Perth, Adelaide, Hobart and Canberra.
Spinach was established by a group of ex-multinational agency professionals and today offers the best of both worlds – a unique combination of large advertising agency experience in a new communications agency structure. Highly experienced, creative and multi-disciplined Spinach offers a strategic and creative alternative to traditional Australian agencies. Spinach services encompass brand strategy, marketing strategy, communications strategy, communications planning, advertising strategy, advertising creation, advertising production, digital strategy, digital production, video production, interactive, social media, online content and web services.
Specifically, Spinach creates campaigns for both above-the-line and below-the-line media including television, radio, print, outdoor, magazine, email marketing, EDM, direct mail, collateral, experiential, smart phone games, website and digital display advertising.
A new wave media neutral agency Spinach offers integrated 360-communication services. With it’s own internal edit suite facility Spinach produces cost effective television commercials and digital content including online video clips, youtube films and viral videos.
Spinach has created highly effective campaigns for many blue chip clients including, ABC Radio, ING DIRECT, Renault, Heinz, Australian Unity, Converse, Drizabone, First National, Durex, Giesen Wine, Scholl, Ansell, Sugar Australia, CSR and many famous Australian retail brands including ABC Shops, Carpet Court, and The Reject Shop.
Our team has a great depth of experience across many categories including, Automotive, FMCG, Food, Packaged Goods, Financial Services, Retail, Youth brands, Personal Care, Pharmaceutical, Gambling, Beer, Wine, Toys, Kids products, Co-ops, Hardware, Online Businesses.
Frank Morabito is the Spinach Creative Director and founding partner, his work has been recognised at advertising award shows in Australia and internationally including AWARD (Australian Writers and Art Directors), MADC (Melbourne Advertising and Design Club), Cannes Lions International Advertising Festival, Clio Awards, New York Festivals and Mobius. Frank has created highly effective work for some of Australia’s most famous brands including, Heinz, Cadbury, Mazda, Holden, Renault, Nike, Myer, ING Direct, Australian Unity and ABC.
The agency’s other founding partner is Craig Flanders, prior to forming Spinach and becoming its Managing Director, Craig was Managing Director of FCB Melbourne. Craig has provided strategic guidance for some of Australia’s biggest brands including Heinz, Mazda, Renault, Cadbury, ING Direct, ABC, Australian Unity, Myer, Tabcorp, Jetset, Webjet, Sunday Herald Sun, Melbourne University, RMIT, Monash University, Melbourne Airport, Melbourne Convention and Exhibition Centre, TAB, APIA Insurance, Australian Seniors Finance, MYOB.
A new addition at Spinach is General Manager and Media Director, Ben Willee who in his roles at Starcom, Total Media (Omnicom), Initiative (Interpublic) and Ikon has worked on many businesses across varied categories including, Myer, Bunnings, Officeworks, SPC Ardmona (Coca Cola Amatil Ltd), CSR Sugar, JB Hi Fi, Nike, Primus Telecommunications, McCain Foods, Tesco, Reebok, Johnson and Johnson, Porche, Webjet, True Value Solar, SEEK.
Our Director of Strategy, Glenn Myatt has spent most of his career in Client roles, including consumer insight and regional marketing roles at Tourism Australia, brand marketing roles at Simplot, working on Birds Eye, I&J and Edgell, Pacific Brands working on Holeproof and Berlei, and his own strategic consultancy Brand Truth.
The Spinach Digital expert is Zoe Freeman, who has an extensive background in the digital industry in programming and business development roles. Zoe is a qualified HTML programmer, expert wire frame website designer and social media strategy, social media campaign and social media promotions expert including facebook campaigns, facebook promotions, twitter campaigns, twitter promotions, foresquare campaigns and foresquare promotions.
Spinach is often included on many Australian agency pitch lists and competes against the likes of AJF Partnership, Badjar Ogilvy, Big Red, BMF, BWM, Droga5, Campaign Palace, CHE, DDB, Draft FCB, Clemenger BBDO, Cummins Ross, George Patterson (GP Y&R), Grey Worldwide, Host, JWT, Leo Burnett, McCann, Marmalade, Naked, Publicis Mojo, Saatchi & Saatchi, Smart, Traffic, The Monkeys, Whybin TBWA.
As a member of STW Communications Spinach is linked to over 72 different advertising, design and marketing companies across Australia including Added Value, Alpha Salmon, AMR , Assignment, BADJAR Ogilvy, Barton Deakin, Bohemia Group, BrightHost, Cannings Corporate Communications, Catalyst Marketing, Communications & Online, Cornwell Design, Customer Brand Services, DesignWorks, DTDigital, Etcom, Evocatif, Feedback ASAP, HainesAttract, Hawker Britton Group, HOED Mystery Shopping, Houston, Howorth, human, Ikon Communications, IM Advertising, IM PROMOS, Independent Liaison, Jamshop, junior, JWT, Lawrence Creative Strategy, Massive Interactive, MAXUS, Mindshare Australia, Moon Communications Group, Neo@Ogilvy, Ogilvy & Mather, Ogilvy Action, Ogilvy Earth, Ogilvy Impact, Ogilvy NZ, Ogilvy PR Health, Ogilvy Public Relations Worldwide, OgilvyInteractive, OgilvyOne, One20, Parker & Partners, Phuel, Plush Films, Pragmatica, Progressive Advisory, Pulse Communications, QNT, SHIFT, subnine, SWAT Marketing, Taguchimail, TCO, The Brain Department, The Brand Agency, The Missing Link, The Origin Agency, The ORU, The Paragon Design Group, the white agency, Tongue, tribe Marketing, Yello, ZOO.
These companies work for many of Australia’s biggest brands including American Express, Qantas, Unilever, Telstra, Westpac, Bank of Melbourne, BMW, Myer, Bunnings, Vodafone, SEEK, KFC, AAMI, Suncorp, Lend Lease, Coca-Cola Amatil, Coles Group, Wesfarmers, Treasury Wine Estates, Motorola, Mattel, Mini, Kraft, Sensis, Siemens, Honda, Bank West, Aussie Home Loans, Commonwealth Bank, Crazy Johns, Diageo, Goodman Fielder, MYOB, Westfield, GlaxoSmithKline, Kimberly-Clark, Jetstar, BP, NAB, NineMSN, George Weston Foods.
Level 2, 165 Fitzroy Street, St Kilda, Victoria, 3182, Australia T. +61 3 8598 6999
